Is Your Business #1? – 8 Steps to improve your Search Engine Results
On Google, if you aren’t on page 1, does your business even exist?
Here’s some guidelines on how to improve your businesses’ Search Engine Results.
🔍 1. Keyword Research
Figure out what people are actually searching for when looking for businesses like yours.
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Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs.
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Focus on a mix of short-tail (“coffee shop”) and long-tail keywords (“best coffee shop in downtown Austin”).
🛠 2. On-Page SEO
Make sure your website is optimized for those keywords:
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Title tags and meta descriptions: Clear, keyword-rich, and compelling.
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Headings (H1, H2, etc.): Structured properly with keywords.
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URL structure: Clean and readable (e.g.,
yoursite.com/best-coffee-austin). -
Content: High-quality, original, and provides real value.
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Internal linking: Connect relevant pages to help Google crawl your site.
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Mobile-friendly and fast-loading.
📍 3. Google Business Profile (formerly GMB)
If you’re a local business, this is HUGE.
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Claim and optimize your profile at google.com/business
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Add photos, hours, services, and encourage reviews.
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Post updates regularly.
🔗 4. Backlinks
Google sees backlinks as votes of trust from other sites.
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Reach out to local blogs, directories, or relevant industry websites.
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Write guest posts or get featured in local media.
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Focus on quality over quantity — one link from a high-authority site is worth more than 50 low-quality ones.
✍️ 5. Content Marketing
Regularly publish content that answers your customers' questions.
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Blog posts, how-to guides, FAQs.
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Use tools like AnswerThePublic to find common questions.
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Don’t forget to link internally and promote your content on social media.
📈 6. Technical SEO
Make sure your site is easy for search engines to crawl.
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Submit an XML sitemap to Google Search Console.
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Fix broken links, duplicate content, and improve page speed.
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Use schema markup (especially if you're in things like events, reviews, products, or services).
📲 7. Social Proof & Reviews
Especially for local businesses, Google looks at reviews on:
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Google itself
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Yelp
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Facebook
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Niche-specific sites
Encourage happy customers to leave honest reviews.
🧠 8. Patience & Consistency
SEO takes time. You might see initial results in 3-6 months, but top rankings can take 6–12+ months, depending on competition.
How Can Incredible Towns Help?
The Bottom Line
To boost your search engine rankings as quickly as possible, focus on a combination of technical fixes, quality content, and relevant backlinks. However, remember that SEO is a marathon, not a sprint. Quick improvements can lead to faster visibility, but real success comes with consistent, long-term efforts.
There are many ways we can help you check off the items on this list, and other great companies we may refer you to for the rest!
Incredible Towns Marketing
- Backlinks
- Content Marketing
- Social Proof and Reviews
- Patience and Consistency
Incredible Towns Referral Partners
- Keyword Research
- On-Page SEO
- Google Business Profile
- Technical SEO
