Many people avoid, dread, and even hate marketing, but why? Oftentimes it’s because their understanding of marketing is out of date. Marketing has evolved to become something else in the modern world and brands must let go of the old marketing paradigms and embrace the new. Take a leap of faith and learn to fall in love with marketing! Discover ways in which your marketing can be a powerful voice in the world for your brand and the people you serve.

Our speaker for this event is Sarah Benoit. Sarah is the lead instructor of JB Media Institute, a digital marketing school, and president of Creative Original, Inc., a small business web design and consulting firm. She is an SEO, social media, and marketing and communications strategist who has worked in this field since 2003. Sarah has also led classes, workshops, and presentations about many aspects of digital marketing throughout North Carolina and the U.S. since 2006.

Sarah received the 2017 Woman Executive of the Year Award from WomanUp at the Asheville Area Chamber of Commerce. She was inducted into Asheville’s 40 Under Forty in 2013 and is a graduate of Leadership Asheville. She is also a 2017 graduate of the Hive Global Leaders program.

Lunch will be provided. Registration is required so we may plan accordingly.

This event is offered as a benefit for Chamber membership. We also believe these are important topics for everyone, so we are opening this event to non-members for $15. We welcome you to come and check us out! Please contact Jessica Kanupp, our Member Development Specialist, at jkanupp@ashevillechamber.org if you’re considering a Chamber membership.